Having adopted the Creative Commons license, which is a digital copyright license, HIVE provides free streaming and downloading services for video content, enabling users to not only view the content, but also to use the content with a certain degree of freedom.
Creative Commons is a non-profit organization (NPO) founded in 2001 by Lawrence LESSIG, who was a professor at Stanford University at the time, and others. Creative Commons provides a licensing scheme that defines flexible copyright for creative works.
HIVE has adopted the “Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) license.” This license allows you to enter an agreement in advance with the ICC, the copyright holder, regarding under what conditions and how you can use HIVE content. Click on the links below to see the Creative Commons License Deed, which is a page containing a concise summary of the purpose of the license, and the precise legal text of the license, called the Legal Code.