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HIVE video license

Creative Commons license

Having adopted the Creative Commons license, which is a digital copyright license, HIVE provides free streaming and downloading services for video content, enabling users to not only view the content, but also to use the content with a certain degree of freedom.

Creative Commons is a non-profit organization (NPO) founded in 2001 by Lawrence LESSIG, who was a professor at Stanford University at the time, and others. Creative Commons provides a licensing scheme that defines flexible copyright for creative works.

HIVE has adopted the “Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) license.” This license allows you to enter an agreement in advance with the ICC, the copyright holder, regarding under what conditions and how you can use HIVE content. Click on the links below to see the Creative Commons License Deed, which is a page containing a concise summary of the purpose of the license, and the precise legal text of the license, called the Legal Code.

How to use HIVE material

Terms of use for HIVE content

HIVE has adopted the “Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.” The terms of use for HIVE content specified by this license are as follows.

If you reproduce, distribute, exhibit, or present videos archived in HIVE for non-commercial purposes, or if you create and publish a derivative work for non-commercial purposes, you must provide the following author credits.

・NTT InterCommunication Center [ICC] HIVE
・Names of the relevant artists/lecturers in English
・URL of the video

The above credits are explicitly indicated on the web page where each video can be viewed.

You may not use HIVE video material for commercial purposes. The material can only be used for non-commercial purposes (educational purposes, private use, etc.).

If you modify or edit the videos in the HIVE collection, create a derivative work, and make it available to the public for non-commercial use, you must explicitly indicate on the medium to which it will be published (such as the website or printed material) that the work is published under the same “Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license” as it is on HIVE.

Specific methods

In order for the users and the search engines they use to understand the license terms of the derivative work, you must appropriately indicate on the page where the derivative work is published that the Creative Commons license has been applied, using both text and an icon.

To do this, copy and paste the following code into the source of the appropriate part of the published web page.

<a rel="license" href=""><img alt="Creative Commons License" style="border-width:0" src="" /></a><br />This work is licensed under a <a rel="license" href="">Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License</a>. 


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Disclaimer to commercial use

Illegal commercial use

The license for the videos archived in HIVE is only for non-commercial purposes, such as educational use. Any commercial use of HIVE videos (such as the sale of copies or other activities that generate direct profits) violates copyright laws in Japan and those defined under international treaties.

In addition, the use of content in a manner that does not comply with the other terms of the license adopted by HIVE (the obligation to indicate names and the publication of the derivative work under the same terms) is also a violation of the law.

Check the terms of use before using HIVE content. For information on how to attach or display the Creative Commons license, see the Creative Commons website.


If you wish to use a video archived on HIVE for commercial purposes, you are required to contact the original author, the NTT InterCommunication Center [ICC], and the relevant artists/lecturers for the video.

Please note that, in principle, the ICC does not undertake mediation work between individual artists/lecturers and third parties.

For inquiries to the ICC, use the General Inquiry Form on this website.