Symposium "Kinetic Typography"
Date : July 10 (sat.), 1999 15:00 - [Finished]
Venue: Gallery D
ISHIZAKI Suguru (CMU)
My current project focuses on the expressive power of typography that
is presented over time. Written language is no longer limited to static
forms in digital communication. Typographic form can change in size,
color, or position over time to help express its content. For instance,
adding small vertical vibration to the word "help" may convey a sense
of urgency. A quick serial display of text using small light-weight
type may represent a whispering voice. I have created a "writing tool"
called Wigglet, which allows ordinary people to produce temporally
expressive messages-or kinetic typography. Using wigglet has shown
that ordinary people can create expressive messages beyond the static
smilies :-) I have also been developing and designing on-line environments
where people can exchange kinetic messages either synchronously or
asynchronously. Using these experimental environments, I am interested
in discovering how this new form of writing changes the way language
is used and how temporal forms relate to message content.
In my presentation, I will first introduce what kinetic typography
is, and situate it in a historical context of visual communication
design. Then, I will discuss design principles associated with kinetic
typography I have discovered so far. I will also demonstrate Wigglet,
a tool for writing kinetic messages for everybody, and discuss how
kinetic typography, which was originally accessible only to the professional
designers, can be used by ordinary people in their everyday context.