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“Nike Music Shoe” [2010]

ITO Naoki / Frank HAHN

“Nike Music Shoe”

Outline

Under the tagline of “Free Like Feet Want to Be,” this is a promotion for Nike Free Run+, for which a campaign has been launched to communicate the astonishing pliancy of these shoes. To bring the flexibility of the shoes together with the musicality that is the key image of Nike+, the company worked with Rhizomatiks to develop Nike Music Shoe, a shoe with parts that actually play music, performed by HIFANA.

TOTAL TIME: 02:55

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©NIKE JAPAN CORP.

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