Soh Yeong Roh studied socio-economics after graduating from the Chicago School of Economics. Her interest in the arts began when she accidentally landed on a job in the early 90's in an international exposition committee, where she was in charge of planning an art and technology exhibition. When Roh took the directorship of Walker Hill Art Center (Seoul) in 1997, she steered it toward media arts. She became the director at Art Center Nabi, which she founded in 2000. Roh is based in Seoul.