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Gyaru-den is an electronics art group formed in September 2016 by Mao, a college student and self-professed gyaru, and Kyoko, a former pole dancer. Its practice fuses electronics with the gyaru youth subculture that was one of Japan’s signature female street fashion trends in the 1990s and 2000s. Inspired by the idea that even gyaru can create things with electronics, the group proposes a unique concept of technology for gyaru, by gyaru. Its output includes such original items as dekotora-cap (hats decorated with electronic components) and “devices that you want to encounter so much it makes you shake.” The pair continues to explore a creative combination of gyaru fashion and technology that can attract guys at nightclubs and parties. Mao and Kyoko’s dream is that electronics and gyaru fashion will become so widespread and intermixed that one day you can even buy Arduino kits at the discount store Don Quijote.


Exhibitions & Events