CM for Mr.Clean
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In around 1960, there was an American power cleaning detergent product called Mr.Clean. This commercial appears combined with the image of President Bush. As background music, it gave rise to national anthem of dozens of countries, thereby preparing a wall of noise with no national boundaries. In the actual commercial, Mr.Clean, after cleaning up various kinds of stains, finally makes himself disappear by his own strength. The atrocity of it all is that, as a result of this image of an excessively strong cleaning ability, this product became a big hit. I began by thinking of a sound medium that could only exist inside a telephone network. A person to person message that vanishes after a certain amount of time expires. It is neither the reading aloud of printed matter, nor an everlasting musical work, but a "sound image" for a certain place only. And a certain time. As I was thinking about things like the above, I wanted to send a message to someone through "sound image." This message is, to be frank, nothing more than slander. This is not good. It's not the kind of thing a artist should do. But I am waiting for this "sound image", which drifts around inside the telephone network, to be eliminated and renewed. And then, the maker of this work will, in the real sense of continuity, reveal the meaning of submitting a work to this museum.
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