May - December, 2001, second Tuesdays [Finished] 4F Lobby
Design Dissolving in Behavior
We cannot experience a design and only then purchase the product. Experiential values are perceived only in the course of real, daily life. Designers thus have to be able to predict how things will find their place in life, how they will live. Experiential values embodied in design do not show people things we did not know; they make us notice what we knew already.
Before the word "interface" became trivialized and fashionable, design was interface and interface design. One absorbed its value viscerally. Awareness of oneness with the environment is itself the power to sense the waves of design tossed into that environment.